EmailTalk Podcast: The Impact of Coronavirus on Email Marketing with Chad White
I join Taxi for Email Founder Elliot Ross on episode 2 of his new EmailTalk Podcast to discuss how the coronavirus has affected email behavior. But along the way, we discuss a wide range of other...
View ArticleWebbula: Roundup for Email Marketing Holiday Tips
The holiday season is just around the corner, so Webbula invited me and 10 other digital marketing experts to share their tips for how to prepare for what will surely be an unusually risk-filled...
View ArticleSeasonal Adjustment to Make to Your Automated Campaigns to Stay Relevant
“Automated campaigns—whether sent via email, SMS, or mobile push—perform so well that they’re often overlooked as not needing attention,” says Jennifer Lancaster Dana, Vice President, Oracle CX...
View ArticleDo I Need to Send an Apology Email Because of This?
In the world of email marketing, mistakes are inevitable. Learn what to do if you when you make a mistake by watching this short video. During the first 5 minutes or less, you’ll determine whether you...
View ArticleHoliday Marketing Quarterly: Third Quarter 2021 Checklist
Oracle’s Holiday Marketing Quarterly gives B2C brands a quarter-by-quarter checklist for how to achieve more during the critical holiday season with their email marketing and other digital marketing...
View ArticleDyspatch: 11 Quick Tips to Avoid the Email Spam Folder
There are no sneaky loopholes to trick the algorithms. But there are rules and tips you can use to hit the inbox and avoid the spam folder. In this post, Dyspatch talks with me and three other email...
View ArticleDigital Marketers Are Afraid to Make Mistakes: 4 Negative Repercussions
Basketball hall of famer and greatest of all time Michael Jordan once said, “I’ve missed more than 9,000 shots in my career. I’ve lost almost 300 games. Twenty-six times I’ve been trusted to take the...
View Article8 Reasons to Pause Your Digital Marketing Campaigns
The Sept. 8 passing of Queen Elizabeth II prompted many UK brands to suspend their email, SMS, social media, and other digital marketing campaigns out of reverence and respect—as well as out of fear of...
View ArticleWhen to Hit Pause on Your Digital Marketing Campaigns
Sadly, brands have faced an increasing number of circumstances in which they’ve decided it was in their best interest to cancel or delay their digital marketing campaigns, either on a national or...
View ArticleEffective Customer Messaging during a Weather Emergency
Extreme weather events like blizzards, hurricanes, and wildfires are unfortunately becoming much more common. Brands should be prepared to send their customers messages to help them both prepare for...
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